On the 5th to 9th February 2024, 14 participants representing 13 organizations from 11 countries from Francophone Africa participated in an Advocacy and Communications Learning Platform. AWDF organised an intensive and enriching week in Accra, bringing together its Francophone partners for a workshop focused on communication, and advocacy. This innovative event provided a strategic platform to strengthen collaboration among organizations working for the development of women in Francophone Africa. The training session was led by Maïmouna Jallow, a multidisciplinary African feminist artist and communication consultant.
At the heart of the gathering, intense communication sessions were conducted to enhance participants’ skills in delivering impactful messages and managing issues related to the promotion of women’s rights. Modules on feminist communications, media relations, and the writing of press releases provided a fertile ground for discussions and learning.
Advocacy, the central pivot of the discussions, shed light on the specific challenges faced by women in Francophone countries, while exploring innovative strategies to influence policies in favor of gender equality. The training emphasized the crucial importance for women’s rights advocacy organizations to be visible, creative, and consistent in their communication to impact change.
For LaDouce Irakoze, from the Young Women’s Knowledge and Leadership Institute in Burundi:
“The workshop was very beneficial, and I want to thank the facilitator for her excellent communication skills. Our organization, engaged in advocacy in Burundi for clear policies on women’s rights, especially for domestic workers, gained essential skills. Communication training for feminist associations is crucial to be creative, effective, consistent, well-coordinated, and to communicate impactfully to our audience. The section on press releases was particularly enriching for me, and I am confident that it will significantly enhance our work.”
An essential part of the workshop was dedicated to the challenges of the digital world, where women journalists and communicators face a growing threat: cyber harassment. Participants discussed the concepts of feminism 2.0 in Francophone Africa, image appropriation, cybersexism, and online security. Experienced speakers shared strategies to address these challenges, emphasizing the importance of cybersecurity for feminist activists.
“As a communicator, journalist, and feminist, I actively manage several feminist pages and communicate daily on social media. I consider this to be an important step, but as a feminist activist, the need to communicate, inform, and especially advocate for our causes is crucial. I particularly appreciated the module on communication strategy and cybersecurity for feminist activists. I am convinced that all feminists should acquire these skills. AWDF should continue to further support training in communication and advocacy, both for organizations and their communication officers.” Aminata Pilimini Diallo, Guinean feminist web journalist
The training took a well-being break with a rejuvenating yoga session. Beyond the physical movements, this experience created a special connection among the participants, strengthening the bonds within the group. Shared smiles, compassionate glances, and emerging camaraderie contributed to forging a strong Francophone connection within the community.
At the end of the training, participants expressed the need to develop additional skills and emphasized the importance of post-workshop follow-up. This request underscores the ongoing commitment of organizations and AWDF to support the professional development of participants and enhance the impact of collective actions for gender equality.”